Monday, June 10, 2013
Tuesday, June 4, 2013
Target-Niche-Facebook
How Facebook helps to target a niche audience with Facebook Advertising
Facebook is the most famous social media network in the
planet. It’s only second to Google from web ranking. If we consider facebook as
a country it will be the 3rd largest country in the world. With all
these factors facebook has become a most attractive online advertising platform.
From following image we can understand power of face book
advertising.
To carry out a facebook advertising campaign we just have to follow 03
simple steps,
Step 1: Create Facebook Page
Step 2: Connect with people
Step 3: Engage with quality content
Creating the facebook page is a really simple task. Without
any payment we can create facebook pages for our product / business or anything
we want to promote.
After creating the page with all information including
photos, we can invite the right audience to like your page. This is where facebook
helps to target a niche audience. Using facebook advertisements’ options we can
filter the total facebook users and identify right target audience.
This targeting process we can do base on several basics.
1.General targeting
In here we can target smaller but specific audience
or larger but more general audience.
2. Location targeting
In this we can target our audience base on geographical
location. So ads can publish targeting people who are living in specific
country or a city.
3. Age and birthday targeting
Here we can target exact audience with
right age groups. Because product to product, brand to brand target age groups
are different.
4.
Interest targeting
In this option we can identify people according
to their likes and interest. It is major advantage for us. Because of this we
can target exact consumers who are interesting/ like to similar types of
products.
5.Connection targeting
Under connection targeting we can target
our existing consumers. Using this option we can keep good relationship with
them.
so with all this facilities facebook advertising is the best way to catch and make relationship with target audience.because relative to other other advertising methods this is so specific and cost per rech is very low.
so just try this out for your product/event/brand promotion.
cheers!!
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